Demographics and the Informed Consumer

Consumers are more informed than ever. With technology they can access almost anything they'd like to know. How aware, or interested, are they in knowing how they are monitored and categorized by marketers and corporations? We use factors such as: age, gender, family structure, social class, income, race and ethnicity, the list goes on. The average consumer would probably declare this as big corporations just wanting information about their customers for their own benefit, but consumers don't realize how much power they have. Demographics are essential to marketing; to entice the consumer into buying our product is the ultimate goal. When all of this information is analyzed by marketers, the consumer will have exactly what they want and need.