What's Your Klout Score?

Klout is a measurement tool that accesses your social media accounts and precisely calculates how influential you are in the internet world. It provides you with a number between 0-100, 0 being no presence at all, and 100 being a massive online influence. The average Klout score is about 40.

Barack Obama with a score of 99, Bieber with a score of 92, and Zooey Deschanel with a score of 86.

Klout created a new product called Klout for Business, where companies can identify customers with high Klout scores to try and spread WOM (Word of Mouth) business. Cue in Brand Ambassadors. 

Image courtesy of FreemanSocialMedia

Celebrities very often have higher Klout scores than your average social media guru. The larger the following the higher the score is more likely to be. Companies focus in on these individuals to be brand ambassadors by posting on social media about their products. 

Image courtesy of Adidas




Companies will pay big money for these celebrity endorsements. It is a worthy investment. The amount of impressions that an ambassador with over 7 million followers can rake in a large amount of sales or inquiries at the least.

Take Out The Trash

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How to dispose a product is just as important as a decision as buying something in the first place. As global and environmental affairs have been brought more to light in the recent years, consumers are becoming concerned of  their impact that their waste is having on the world. 

Images courtesy of The Daily Mail

Companies have adapted their products accordingly, to fit the wants of the consumer to purchase a more Earth-friendly product.

We have seen these environmentally friendly changes within our lifetime. Even with Chicago just implementing their plastic bag tax at grocery stores is a step in the right direction to encourage consumers to use reusable bags. This small change in a big city like Chicago has the potential to make a great impact.

Image courtesy of Viktor Fiker

fast pollution facts:

• Americans generate 30 billion foam cups, 220 million tires, and 1.8 billion disposable diapers every year, according to the Green Schools Alliance.
• Pollution in China can change weather patterns in the United States. It takes just five days for the jet stream to carry heavy air pollution from China to the United States, where it stops clouds from producing rain and snow.
• About 56 percent of the trash in the United States is put in landfills. Half of landfill space consists of paper. Recycling just 1 ton of paper can save 3 cubic feet of space, according to the EPA.