What's Your Klout Score?

Klout is a measurement tool that accesses your social media accounts and precisely calculates how influential you are in the internet world. It provides you with a number between 0-100, 0 being no presence at all, and 100 being a massive online influence. The average Klout score is about 40.

Barack Obama with a score of 99, Bieber with a score of 92, and Zooey Deschanel with a score of 86.

Klout created a new product called Klout for Business, where companies can identify customers with high Klout scores to try and spread WOM (Word of Mouth) business. Cue in Brand Ambassadors. 

Image courtesy of FreemanSocialMedia

Celebrities very often have higher Klout scores than your average social media guru. The larger the following the higher the score is more likely to be. Companies focus in on these individuals to be brand ambassadors by posting on social media about their products. 

Image courtesy of Adidas




Companies will pay big money for these celebrity endorsements. It is a worthy investment. The amount of impressions that an ambassador with over 7 million followers can rake in a large amount of sales or inquiries at the least.