Maslow's hierarchy of needs developed this pyramid in search of understanding how the consumer works. His discoveries say that in order to move up on the pyramid, one must be fulfilled in the prior levels.
Marketers tap into this psychological behavior to try and focus on how they can help (or persuade) the consumer that buying their product will come with many benefits to help them fulfill their needs. It has it's limits however, it is solely based on Western culture so it may not have a large international impact.
Here is an example of an ad for each level of Maslow's Hierarchy:
Here is an example of an ad for each level of Maslow's Hierarchy:
Dasani taps into your physiological needs.
Belong to the beginning of digital music.
YOUR story starts here. All images courtesy of Google Images.
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