The Ideals of Beauty

Image courtesy of Playbuzz

The ideals of beauty play a very large role in influencing how consumers decide what to purchase. We are all subjected to stereotypes, whether it be based on gender, affluence, race, etc. Marketers influence children from a very young age in how they are supposed to look and act. 

Beauty, however, varies from country to country, and changes over time. A more robust figure in Spain and Columbia is more attractive than the stereotypical model that the USA would find attractive.

The way that we carry ourselves varies tremendously and the changing beauty industry will likely never stop looking for the next big trend. Marketers are able to capitalize on these trends and influence buyer decisions. If beauty is constantly changing, we as marketers will be able to profit off of the forever evolving beauty market. 

Image courtesy of Daily Mail