Klout is a measurement tool that accesses your social media accounts and precisely calculates how influential you are in the internet world. It provides you with a number between 0-100, 0 being no presence at all, and 100 being a massive online influence. The average Klout score is about 40.
Marketing 386
Sunday, April 9, 2017
Sunday, April 2, 2017
Take Out The Trash
Image courtesy of recyclepoints.com |
How to dispose a product is just as important as a decision as buying something in the first place. As global and environmental affairs have been brought more to light in the recent years, consumers are becoming concerned of their impact that their waste is having on the world.
Images courtesy of The Daily Mail |
We have seen these environmentally friendly changes within our lifetime. Even with Chicago just implementing their plastic bag tax at grocery stores is a step in the right direction to encourage consumers to use reusable bags. This small change in a big city like Chicago has the potential to make a great impact.
Image courtesy of Viktor Fiker |
fast pollution facts:
- Americans generate 30 billion foam cups, 220 million tires, and 1.8 billion disposable diapers every year, according to the Green Schools Alliance.
- Pollution in China can change weather patterns in the United States. It takes just five days for the jet stream to carry heavy air pollution from China to the United States, where it stops clouds from producing rain and snow.
- About 56 percent of the trash in the United States is put in landfills. Half of landfill space consists of paper. Recycling just 1 ton of paper can save 3 cubic feet of space, according to the EPA.
Sunday, March 26, 2017
The 3 Deciding Factors
There are three categories of consumer decision making: cognitive, habitual, and affective. The amount of thought we put into product purchasing varies widely from consumer to consumer. The way that we evaluate and and choose products depends on the degree of novelty or risk relation to the decision. Some purchases are an automatic occurrence, while others consider great thought and are far and few between.
Example of a cognitive purchase decision:
Example of a cognitive purchase decision:
Image courtesy of The Odyssey Online |
A cognitive purchase is deliberate, rational, and sequential. The purchase of a television set is usually one that is thought out, informed, and for reason.
Example of a habitual purchase decision:
A habitual purchase is one of habit. It is behavioral, unconscious, and automatic. There is low consumer involvement. If bread, milk, and eggs are a staple on your grocery list you will purchase them frequently with not much regard.
Sunday, March 19, 2017
Fear Based Marketing - Does it work?
Marketers used fear-based advertising to provoke a feeling in consumers, to sway them towards a perspective of thinking, whether it be positive or negative. Using the attitude toward the act of buying model, rather than the attitude toward the product itself, marketers can focus on a particular perceived consequence (or lack there of) a purchase of a product.
This image, taken from the text is
Trees are the lungs of the Earth, they provide oxygen and are essential to survival. The WWF is showing that we are slowly eating away at the organs of mother earth, encouraging consumers to go green.
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A popular fear-based ad campaign is the anti-smoking ads. Smoking has been on the overall decline since the 60's, and between adults and students since the mid-90's.
Cigarette warning labels were introduced in the 60's, hence the reason for the sharp decline. Anti-cigarette ads would be a prime example of how marketing can sway opinions and expose the harmfulness that smoking entails.
Image courtesy of Asia Injury Prevention Foundation |
This image, taken from the text is
trying to persuade consumers to wear
a helmet when riding a bike or motorcycle,
an easily preventable injury with severe
consequences. This "what-if" tactic
triggers a response emotion in consumers.
Trees are the lungs of the Earth, they provide oxygen and are essential to survival. The WWF is showing that we are slowly eating away at the organs of mother earth, encouraging consumers to go green.
_________________________________________________________________________________
A popular fear-based ad campaign is the anti-smoking ads. Smoking has been on the overall decline since the 60's, and between adults and students since the mid-90's.
Image courtesy of the Center for Disease Control and Prevention |
Cigarette warning labels were introduced in the 60's, hence the reason for the sharp decline. Anti-cigarette ads would be a prime example of how marketing can sway opinions and expose the harmfulness that smoking entails.
Image courtesy of thetruth.com |
Monday, February 27, 2017
The Ideals of Beauty
Image courtesy of Playbuzz |
Beauty, however, varies from country to country, and changes over time. A more robust figure in Spain and Columbia is more attractive than the stereotypical model that the USA would find attractive.
The way that we carry ourselves varies tremendously and the changing beauty industry will likely never stop looking for the next big trend. Marketers are able to capitalize on these trends and influence buyer decisions. If beauty is constantly changing, we as marketers will be able to profit off of the forever evolving beauty market.
The way that we carry ourselves varies tremendously and the changing beauty industry will likely never stop looking for the next big trend. Marketers are able to capitalize on these trends and influence buyer decisions. If beauty is constantly changing, we as marketers will be able to profit off of the forever evolving beauty market.
Image courtesy of Daily Mail |
Sunday, February 19, 2017
Ads: They Speak To You
Maslow's hierarchy of needs developed this pyramid in search of understanding how the consumer works. His discoveries say that in order to move up on the pyramid, one must be fulfilled in the prior levels.
Marketers tap into this psychological behavior to try and focus on how they can help (or persuade) the consumer that buying their product will come with many benefits to help them fulfill their needs. It has it's limits however, it is solely based on Western culture so it may not have a large international impact.
Here is an example of an ad for each level of Maslow's Hierarchy:
Here is an example of an ad for each level of Maslow's Hierarchy:
YOUR story starts here.
All images courtesy of Google Images.
Sunday, February 12, 2017
Subliminal Advertising: does it work?
Subliminal advertising is a method of promotion that is meant to influence consumer's responses using images, sounds, and other various techniques without them being conscious of it.
Here's a famous example:
In 1957, a market researcher named James Vicary flashed the words "Eat Popcorn" and "Drink Coca-Cola" onto a drive-in movie theater.
That is a massive spike.
Here's a famous example:
In 1957, a market researcher named James Vicary flashed the words "Eat Popcorn" and "Drink Coca-Cola" onto a drive-in movie theater.
The words appeared for only one single frame, not long enough for the conscious mind to be aware of it, but long enough for the subconscious to take it in. Supposedly this subliminal ad increased sales by 20% for Coke, and 60% for popcorn.
That is a massive spike.
However, it was a hoax. But more recent experiments have shown that subliminal messages can affect behavior, in a smaller way.
Image courtesy of businessinsider.com
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